People stay with products they understand. I design for that.
Selected work
-
Unrecognized Debts
Half the people offered a settlement did not recognize the debt. Brand names and a plain explanation of who held it raised understanding by 23% in an A/B test.
-
Consent & Invitation Journey via WhatsApp
An informal WhatsApp channel with no opt-in became a consented journey designed around LGPD, written in three languages and made to be replicated.
-
Organizing Payments
A redesign of the agreements list so people could find what they owe and act on it. In testing, 78% located their overdue payments.