
Hi! My name is Carolina.
I’m a Product Designer with a strong curiosity for how people behave, think, and connect with digital experiences.
I’ve worked on complex products that mix automation and human touch — from designing tools that personalize customer support on WhatsApp to helping millions of users better understand and negotiate their debts. I enjoy diving deep into problems, listening closely to users, and iterating until things feel right. In one of my recent projects, this approach helped reduce onboarding time by 12% and eliminate user errors in message flows.
I believe in design as a collaborative process. I’ve partnered with cross-functional teams, stakeholders, and clients to bring clarity to ambiguity and turn friction into simplicity. I also care about impact: whether it’s through a better interface, a smarter flow, or a well-timed question during discovery.
Outside of work, I love stories — in books, films, series, and games — and I think that shows in how I design too: with empathy, structure, and a touch of narrative.